Coca-Cola’s multi-million dollar “anti-obesity” campaign focuses on the outdated idea that all calories are equal, regardless of where they come from, and that consuming more calories than you burn off results in weight gain8. It’s well worth noting that this “conventional wisdom” has been firmly debunked by science. It is in fact FAR more important to look at the source of the calories than counting them. Even Weight Watchers, the world’s largest diet company, finally recognized this two years ago.
The truth is, you do not get fat because you eat too many calories and don’t exercise enough. You get fat because you eat the wrong kind of calories. At the end of the day, your consumption of carbohydrates, whether in the form of grains and sugars (especially fructose), will determine whether or not you’re able to manage your weight and maintain optimal health.
This is because these types of carbs (fructose and grains) affect the hormone insulin, which is a very potent fat regulator. Meanwhile, fats and proteins affect insulin to a far lesser degree.
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